Greg
Randall

Overview

• In 2005 I founded a digital agency (sold in 2011).  I have driven hundreds of medium to highly complex digital projects for some of the largest brands in New Zealand and Australia.   My digital experiences are varied, consisting of eCommerce, booking engine (for international travel brands), lead generation for telco’s and financial organisations, and large scale digital marketing campaigns for all the above.

• I am a senior level communicator, business strategist, digital strategist, project implementer, and continuous improvement practitioner all rolled into one.  
  
  I am unique from any other strategist in the sense that I have the perfect blend of the “art” and the “science” of digital and business.

• Some examples of how this has been achieved:
  
  

  1. In my agency I was in charge of strategy creation and project implementation.  Once projects were completed, I would conduct measurement disciplines to ensure the outcomes aligned to business goals outlined in the strategic plan.  Learning was facilitated through this alignment of outcomes to business goals.
  
  2. My digital agency achieved Google Adwords Certified Partner accreditation.  This helps to prove my skills and experiences in driving large-scale digital marketing acquisition strategies.
  
  3. My digital agency also achieved Google Analytics Certified Partner accreditation. This proves I have the skills and experiences in auditing site performance, and making recommendations on how to improve the performance of digital channels based on data analysis.
  
  4. I have extensive “hands on” experiences auditing existing digital conduct, documenting my findings, and producing recommendations on how to improve revenue generation.  Many situations arose where I was given the task to grow an existing digital channel but was forced to work with legacy technology.  I have numerous examples of doubling and tripling revenue for clients under this scenario.
  
  5. I am a guest blogger for Econsultancy, the global leader in delivering best practice content.   I am passionate about best practice frameworks in the digital space.
  
  6. I have worked alongside the top usability specialists in the world.  Through the use of their methodology I deliver an extremely high standard of usability and conversion optimisation projects.  
  
  7. I have a further 8 years of General Management experience in Retail.    I was in charge of the overall business performance of a retail chain consisting of six retail outlets and one large warehouse.  Over 60 staff reported to me. 
  
  8. I have a degree in Education (two areas of focus being Literature, minor in Mathematics), and a post graduate degree in Business with a focus on Management and Marketing disciplines.

• I have an excellent reputation in the New Zealand and Australian business communities due to my business ethics, the quality of work I produce, and the results I have delivered and continue to deliver.
  
  So what are you waiting for? Ready to grow? Let’s go!