Retailers who have a “gut feeling” their eCommerce channel is insufficient and/or underperforming are normally correct.
In order to build a business case for change, factual information must be collected and presented to decision makers. This is what an eCommerce Audit delivers.
Greg Randall delivers a factual account of all the non performing elements of the entire eCommerce channel (for example... eCommerce Platfrom assessment, architecture or eCommerce ecosystem set up, eCommerce Agency conduct, acquisition activities).
These facts and recommendations are presented in "business speak" so decision makers can understand how the non performing aspects of the eCommerce channel is impacting the business.