Retailers love their short "stylish" product titles. Learn the short and long term benefits to long descriptive titles.
Greg Randall has been featured in Retail and Business magazines both locally and internationally. Greg also writes articles regularly for Econsultancy, the global leader in publishing best practice digital/eCommerce content. Greg is currently in the middle of writing a book for Econsultancy.
Below is a selection of articles Greg Randall has created to help retailers around the world improve their retail experiences.
Barclays Bank and Greg Randall working together - researching the importance of payment gateways in checkout experiences
Barclaycard was looking for an international subject matter expert in eCommerce to write a best practice checkout guide.
Bed Bath & Beyond - Laying down a best practice foundation and igniting their digital channel performance beyond expectation
Learn how Bed Bath & Beyond went from being considered to be digitally behind, then shift to being the leader of the pack.
Don't under estimate the influence and impact the executive team has on creating amazing online experiences.
A recent article was written on how department stores cannot be saved by data.This is not true, so I responded to the author.
Digital strategy is no different from strategic planning business-wide. Businesses need specialists to do this work.
Fixing non-performing eCommerce/Digital channels - the importance of working on your existing eCommerce technology first
Learn how Greg Randall repairs existing digital channels by fixing the existing technology not replatforming!
Managing a high volume of projects is not hard. What IS hard is leading projects and ensuring the integrity of the plan.
An interview with Greg Randall on "The barriers to small/medium businesses delivering online personalised experiences"
A business student interviewed Greg Randall on the barriers to create personalised experiences in small to medium businesses.
Read this article to see how Greg Randall lead the digital transformation of Swanndri, an iconic 100 year old kiwi brand.