Analysing data: the power of site search

Though the introduction of new engagement metrics is exciting, focusing on foundation metrics (available to retailers for years) still make a big impact on conversion rates.

One such series of foundation metrics is the analysis of site search, understanding what people are typing into your websites search box and their behaviour afterwards.

Read the rest of this article on the Econsultancy site...


This article was as tagged as Google Analytics , Usability , User Experience

Share it on LinkedIn