What insights can you gain from branded and unbranded keyword traffic?

My last article detailed the benefits of focusing on website analytics specifically around site search data.

This article continues with the same theme of valuing website analytics, but the focus turns to unbranded keyword traffic.

In the context of reviewing analytics, “unbranded keywords” are those words/phrases not containing the retailer’s name.

Understanding the dichotomy between branded and unbranded keyword phrases is necessary in order to effectively assess site performance and build a focused plan for growth.

Read the rest of this article on the Econsultancy site...


This article was as tagged as Google Analytics , SEO , User Experience

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