Everyone knows the future of retail is delivering amazing online experiences across all available touch points (including physical retail).
Though this appears not to be such a big secret, very few are achieving it. Over the 15 years of working with hundreds of retailers around the world, Greg Randall has developed a proven methodology that guides the planning process required to create a customer experience design plan resulting in the creation of amazing online experiences for target consumers coming to your site (and your stores).
Today's consumer is completely in control of his/her information gathering and/or buying journey. As a result, the consumer is far more loyal to his/her own intent and will leave a retailer if the online experience is irrelevant and/or sub standard.
To gain an understanding of how Greg Randall can deliver a high standard of customer experience design planning to your organisation, you can buy his book, available on Amazon, titled..."The 10 Principles in creating online experiences" or you can read a condensed version in Greg's blog here.