Retailers who have a “gut feeling” their digital conduct or eCommerce technology is insufficient are usually correct.
In order to build a business case for change, factual information must be collected and presented to decision makers. This is what a digital audit delivers.
Greg Randall delivers a factual account of all the non performing elements of the entire digital channel (for example... eCommerce technology, architecture, digital vendor conduct and services, acquisition strategy (SEM) mobile, social conduct).
These facts and recommendations are presented in "business speak" so decision makers can understand the impacts on the business and make informed decisions.