About Greg Randall

Dr. Anders Ericsson's research on how to become an expert has proven it takes 10,000 hours to achieve extraordinary performance in a specific discipline.

Greg Randall has over 50,000 hours (and counting) of time specifically on improving, creating, and developing digital/eCommerce channels for retailers.

Greg knows retail


Greg grew up in the family retail business.  At the age of 26 he took over the full management and operations of six large bricks and mortar stores and the distribution centre in Canada.

This deep understanding of "physical retail" provides Greg with an appreciation of a retailer's pain points in evolving the business in the digital context.

This appreciation and empathy for retailers makes Greg unique.

The idea for calling the business "Comma Consulting" came from the names of his children, "Cole" and "Emma".  It's that simple, and keeping things simple is Greg's ethos when working with his clients.

Greg Randall's Experiences

Greg Randall's Experiences

In the early 2000's, Greg founded an eCommerce-
Digital agency where all aspects of retail success was offered in-house:  strategy, design, development, and ongoing consulting.

Greg lead the digital strategic planning, managed project implementation, and worked with the clients ongoing to drive revenue.

Greg also partnered and worked alongside the top customer experience design strategists in the world (based in the US).  Greg developed this customer experience design framework and built it into everything he did with his clients.

It is this international partnership plus Greg's hands-on approach to project implementation that makes him unique.

Greg has a deep understanding as to how eCommerce technology works and how it is meant to support and enable the creation of amazing online experiences.

Greg Randall's Skills and Experiences - the detail

1.  Greg founded a digital agency that quickly grew to become one of the largest eCommerce/Digital agencies in New Zealand and Australia.

The focus of this agency was eCommerce, strategic planning, project management, eCommerce builds (utilising various eCommerce technologies including Magento), digital customer acquisition, user experience design, and continuous improvement disciplines post live.

 2.  Within his agency, Greg drove strategy creation and directly managed the implementation of all plans.

Once projects were completed, Greg would conduct measurement disciplines to ensure the outcomes aligned to business goals outlined in the plan.  Huge learning came from this process of auditing the alignment of actual outcomes to business goals.

 3.  Greg has in-depth hands-on best practice experiences in auditing site performance, through the use of analytical tools (Google Analytics) and making recommendations on how to improve the performance of digital channels based on data analysis.

 4.  Greg writes for Econsultancy, a global leader in publishing digital best practice content.  Click here to view the articles Econsultancy has published from Greg.

5.  Greg is a published author on best practice eCommerce and Digital conduct and on customer experience design principles.

6.  Greg is a member of "Econsultancy Faculty" a select group of international specialists who work on Econsultancy's global brands.

7.  Greg worked alongside a US organisation considered to be the top customer experience design specialists in the world.

This organisation continues to be the usability and conversion optimisation consultants for Amazon.com and Google.

Greg worked with these teams to deliver hundreds of very complex usability/user experience projects for some of the largest brands in Australia and New Zealand.